In July 2021, I came to Thailand on a honeymoon with my husband and business partner, Selim Shlomi Benbasat. What began as a romantic vacation became a life-changing decision. We fell in love with Thailand’s rhythm, warmth, and beauty — and the freedom that comes with living in a place where you get more from every moment, and every dollar.

Before Thailand, I spent years living in big cities — Tel Aviv, Moscow, and beyond — leading high-impact projects across Eastern Europe and Africa. From global fashion and branding campaigns to complex operations in the hospitality and wellness industries, I’ve always lived at the intersection of creativity, business, and lifestyle transformation.

When we decided to stay, we founded Shifftt — a multidisciplinary venture built to help others design better lives, whether through relocation, property, or beautifully styled spaces. That’s how Ally’s Design Studio was born.

Today, I bring my global perspective and love for refined, soulful design into every project — from luxury condos and private homes to boutique restaurants and resorts. I believe every space should reflect a story. Mine is written in light, lines, and lifestyle.